The smell of coffee will guide you to the Wilderness Workshop™, a brand new retail concept that opened at The Tannery in Boston this weekend. A few of us from Fjällräven were there for the grand opening with Lance Mackey, waterproofing jackets, pants and backpacks with our Greenland wax.

If you happen to be in Boston, you might want to check out this new concept and taste the freshly brewed coffee served. Bring your books for a sit down with a cup of coffee or maybe your need for a waterproofed winter jacket, you are sure to be well taken care of.