Bound to the Outdoors!
Hej hej! We’ve been quite busy here in NYC. We have expanded our store, gone to trade shows, and all sorts of other neat events! Wednesday evening, Outdoor Bound came to our store to check out what we have to offer.
Outdoor Bound is an adventure agency founded in 1982 to take New Yorkers to the great outdoors. They offer local, national and international trips; you can take a hike in the Hudson Valley or trek all the way up Kilimanjaro with Outdoor Bound! They have trips every weekend for short jaunts in the local region, and even have evening events during the week after work. We at Fjällräven love anything about the outdoors, and we fully support the idea to make great trips for people who want to get out in a group and be safe!
We invited the guides from Outdoor Bound to our store in Nolita, at 262 Mott St, to come look at our clothes and products and see how they are perfect for the loads of adventures they go on! We got to know the team, had skagenrora on toast (shrimp salad sandwiches!) and hung out. White Slab Palace made really great food for us, so in a short time everyone was in good spirits and ready to rock our clothes!
They loved our products so much! Some of the more popular items were the Kalfjäll Softshell, Oban jacket, Keb trousers, Vidda trousers, and the Vintage 30L pack! They really loved the G-1000 fabric, how it’s so durable (2x more hard-wearing than the strongest denim!) and how you can wax it to make it waterproof and even stronger. The guides also appreciated the reinforcements made on our trousers so when scrambling, your legs are protected.
We also did some fun things like show them how to wax their G-1000 fabric!
The event was a success and we are proud to announce that we will be working with Outdoor Bound to outfit their guides throughout their brilliant excursions. If you’d like to learn more about Outdoor Bound, you can check out their website here.
They have a lot planned for the upcoming months, and soon you will see the Arctic Foxes accompanying you! The Outdoor Club is planning on joining them for some of their adventures, so expect to see a lot more Outdoor Bound on here! You can read some previous entries on our Fjällräven US Outdoor Club here!